Erotica, the end of an era

Erotica, The end of an era?

First a little Erotica History.

Erotica for a number of years now has been the only single event of it’s kind in the whole of the UK.

Originally the show started off in national hall until the show became popular. Once the demand for a bigger venue and increase in show visitors increased then the show moved from the smaller national hall into the Grand Hall at London’s Olympia.

The organisers did organise the same show in Manchester some years ago but the show never really took off and it’s wasn’t long before it was back to a single show in London.

More recently (2005-2008) the show seen some competition in the way of some new exhibitions from passion being held in Birmingham and London but the time of year was all wrong and they just didn’t get the marketing right, poor visitors meant the shows only lasted a few years before stopping.

So back to Erotica again…..

Erotica organiser Savvas Christodoulou has been running the show since it was launched in 1997. It is the very same once liked Savvas Christodoulou that many people have now taken a dislike to.

Is it also a coincidence that Christodoulou has also resigned and is no longer registered as a director for 23 different companies, many relating to Erotica & Secrets House.

So what’s the problem here?

Well in a nutshell I can only assume greed is the main issue. There have been many unconfirmed reports over the past few years that Christodoulou refused to pay entertainer Dita Von Teese. I must stress that these reports are unconfirmed. Dita did perform again at Erotica in 2010, something I would assume she would not do if there was any issues with payments.

So during the 2011 Erotica show we had lots of time to venture around the show and visit other exhibitors, why could we do this? because the show visitors were so down on previous years it wasn’t busy enough to keep us on our stands this year. This is another problem that has also been a problem for a number of years now. Once the Erotica show used to boast 90k visitors over 3 days. Last year seen advertising figures boast an exaggerated 60k over 3 days, that’s a massive 33% decrease in just 12 months yet after the 2011 show I’d bet money on there being no more than 30-40k over the 3 days.

With visitor numbers dwindling down faster than a rabbit down a ferret hole it’s hardly surprising the 2012 Erotica show has now been moved back to the smaller National Hall.

I even had time to stop and speak to lots of visitors to the show and they all confirmed my suspisions, not only was money tighter than usual but the Erotica show has finally lost it’s appeal. The stage shows are poor, the entertainers walking the isles have been the same now for many years. some things need to change and for many it’s to little to late.

Having had time to speak to many exhibitors I am in a position to confirm that not a single exhibitor I spoke to is booking a stand at the 2012 Erotica show. Not least because the new venue is very small but because many are unhappy with the unfair competition by the show organiser Christodoulou who had no less than 3 of his own stands in direct competition with exhibitors that had paid for floorspace at the show.

In addition, Christodoulou also put any other exhibitors at a disadvantage by placing large posts in front of their stands that was not shown on the floor plans. By moving exhibitors like the art gallery to the upper floors to make room for his own Baci Lingerie stand in prime positions.

All in all any companies considering having a stand at Erotica next year should first do some homework and consider if they wish to go into competition with the show organiser.

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